‘A range of four moving board books to teach early learning concepts’ was the brief our client gave us. And that was pretty much it! So we played around with different board-based paper engineering techniques, devised cutters, wrote simple stories based on popular themes such as farm and jungle, then illustrated them with our own colourful, cute artwork. The series has been extremely well-received and has since expanded to include a range of animals stories and two popular Christmas titles.
See In the Jungle and Under the Sea for more examples from this range.